Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Walkers shopping experience:
1. Compare - without doubt the biggest advantage that the Walkers offers shoppers today is the ability to compare thousands of Walkers at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Walkers? Wrong! If the Walkers is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Walkers then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Walkers? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Walkers and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Walkers wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Walkers then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Walkers site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Walkers, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Walkers, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
{{Infobox_Company | company_name = Walkers |
company_logo = |
company_type = [Private company |
foundation =
's |
location = {{flagicon|England--> [Leicester |
industry = [Snacks |
products = [#Product lines |
parent = [Frito-Lay |
homepage =
http://www.walkers.co.uk/ www.walkers.co.uk
-->
Walkers is a
snack food manufacturer in the
United Kingdom of
Great Britain and
Northern Ireland and the Republic of Ireland best known for manufacturing Potato chip.
History
In the
1880s Henry Walker moved from
Mansfield to Leicester to take over an established butcher's shop in the high street. Meat Rationing in the United Kingdom saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
Present day
Walkers is now owned by Frito-Lay, which in turn is a subsidiary of Pepsico. It is still a significant presence in Leicester and sponsor
Leicester City F.C. football (soccer) team's stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their
advertising campaigns.
The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.
In 2000, Walkers' 1995 advert starring Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by
The Sunday Times (UK) and
Channel 4.
In February 2006, Walkers changed their brand label and
typeset. They also announced they were to reduce the
saturated fat in their crisps by 70%. Walkers Crisps - Better for you ] were the three main brands of
Nabisco UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.
The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted
Chipsticks,
Frazzles and the "Savoury Selection" which includes Bacon Flavour Fries, Scampi Flavour Fries and
Cheese Flavoured Moments.
In
1997, Walkers became the brand name of the Quavers and
Monster Munch snacks.
Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to most other crisp manufacturers, such as McCoys Crisps and Golden Wonder's traditional livery.
Product lines
Flavours
Worcester Sauce** - Limited Edition
Past Flavours
(These flavours have all long been discontinued.)
- Cheddar On Toast
- Toasted Cheddar
- Bovril
- Paxo Stuffing
- Cheddar And Chive (Since 2001)
- Beef and Onion ( Replaced with 'Steak and Onion' Since July 2006)
- Coronation Chicken (Sold as a special edition for the Golden Jubilee of Elizabeth II in 2002.)
- BBQ Rib (Replaced with 'Barbecue' in July 2006)
During the
Comic Relief period in 2005, Walkers released several unique flavours that combined mismatched elements from pairs of their normal flavours. These included:
- BBQ Rib Chicken
- Bacon and Ketchup
- Cheddar and Pickle
- Cheddar and Bacon (for Quavers)
For every pack of these special flavours sold, 1p went to the Comic Relief charity.
Variations
- Lights (formerly Lites) (Low fat)
- Salt and Vinegar
- Cheddar and Onion
- Simply Salted (Ready Salted)
- Honeyroasted Ham (Similar to Roast Chicken)
- Potato Heads (Low fat with no artificial colours/flavourings/preservatives)
- Prawn Cocktail
- Cheddar and Onion
- Ready Salted
- Naked Unsalted
- Roast Chicken
- Salt and Vinegar
- Cheddar Heads (Similar to Potato Heads)
- Baked
- Cheddar & Onion
- Ready Salted
- Salt & Vinegar
- Sour Cream & Chive (Limited Edition)
- Max
- Salt and Vinegar (discontinued upon introduction of Nobbys Salt & Vinegar)
- Cheddar and Onion
- Chargrilled Steak
- Paprika
- Salt 'n' Shake
- Walkers Sensations
These flavours replaced the original Sensations flavours in the Spring of 2006. The original flavours were:
- Chargrilled Steak & Peppercorn Sauce
- Four Cheddar and Red Onion
- Oven Roasted Chicken & Thyme
- Roast Lamb & Creamy mustard (condiment) Sauce
- Roasted Onion & Balsamic Vinegar
- Sea Salt and Cracked Grey Pepper
- Slow Roasted Pork & Mint
- Thai Sweet Chilli pepper
- Sensations Oriental Crackers
- Sensations Poppadom Bites
- Squares
- Salt and Vinegar
- Ready Salted
- Cheddar and Onion
Pack sizes
4 common pack sizes.
- 34.5g standard bags
- 25g "multipack" bags
- 50g (formerly 55g) "Big Eat" bags, produced primarily for the pub trade
- Cinema size bag sold in some cinemas, around 70g
The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Big Eat bag after passing it around their friends as would be found in a standard 34.5g pack.
Other types of snack food
- Chipsticks
- Ready Salted
- Salt and Vinegar
- Doritos
- Cool Original
- Tangy Cheddar
- Chilli Heatwave
- Dippas Lightly Salted
- Dippas Hint Of Lime
- French Fries
- Cheddar and Onion
- Salt and Vinegar
- Ready Salted
- Fish and Chips
- Frazzles
- Squares
- Ready Salted
- Cheddar and Onion
- Salt and Vinegar
- Quavers
- Cheddar 20g
- Prawn Cocktail (multipack only)
- Flamin' Hot (multipack only)
- Monster Munch
- Cheddar 22g
- Steak (multipack only)
- Flamin' Hot BIG EAT 40g
- Wotsits
- Roast Yeast 19g
- Salt and Vinegar (multipack only)
- Prawn Cocktail (multipack only)
- Snaps
References
External links
{{Infobox_Company | company_name = Walkers |
company_logo = |
company_type = [Private company |
foundation = 's |
location = {{flagicon|England--> [Leicester |
industry = [Snacks |
products = [#Product lines |
parent = [Frito-Lay |
homepage = http://www.walkers.co.uk/ www.walkers.co.uk
-->
Walkers is a
snack food manufacturer in the United Kingdom of Great Britain and Northern Ireland and the
Republic of Ireland best known for manufacturing Potato chip.
History
In the 1880s Henry Walker moved from Mansfield to Leicester to take over an established
butcher's shop in the high street. Meat
Rationing in the United Kingdom saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
Present day
Walkers is now owned by
Frito-Lay, which in turn is a subsidiary of Pepsico. It is still a significant presence in Leicester and sponsor Leicester City F.C.
football (soccer) team's stadium, the
Walkers Stadium. Gary Lineker, formerly a Leicester City footballer is now the face of the company, starring in most of their
advertising campaigns.
The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.
In 2000, Walkers' 1995 advert starring
Gary Lineker was named the 9th best television commercial of all time, in a poll conducted by
The Sunday Times (UK) and Channel 4.
In
February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%. Walkers Crisps - Better for you ] were the three main brands of
Nabisco UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.
The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks, Frazzles and the "Savoury Selection" which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments.
In
1997, Walkers became the brand name of the Quavers and
Monster Munch snacks.
Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to most other crisp manufacturers, such as
McCoys Crisps and Golden Wonder's traditional livery.
Product lines
Flavours
Worcester Sauce** - Limited Edition
Past Flavours
(These flavours have all long been discontinued.)
- Cheddar On Toast
- Toasted Cheddar
- Bovril
- Paxo Stuffing
- Cheddar And Chive (Since 2001)
- Beef and Onion ( Replaced with 'Steak and Onion' Since July 2006)
- Coronation Chicken (Sold as a special edition for the Golden Jubilee of Elizabeth II in 2002.)
- BBQ Rib (Replaced with 'Barbecue' in July 2006)
During the
Comic Relief period in 2005, Walkers released several unique flavours that combined mismatched elements from pairs of their normal flavours. These included:
- BBQ Rib Chicken
- Bacon and Ketchup
- Cheddar and Pickle
- Cheddar and Bacon (for Quavers)
For every pack of these special flavours sold, 1p went to the Comic Relief charity.
Variations
- Lights (formerly Lites) (Low fat)
- Salt and Vinegar
- Cheddar and Onion
- Simply Salted (Ready Salted)
- Honeyroasted Ham (Similar to Roast Chicken)
- Potato Heads (Low fat with no artificial colours/flavourings/preservatives)
- Prawn Cocktail
- Cheddar and Onion
- Ready Salted
- Naked Unsalted
- Roast Chicken
- Salt and Vinegar
- Cheddar Heads (Similar to Potato Heads)
- Baked
- Cheddar & Onion
- Ready Salted
- Salt & Vinegar
- Sour Cream & Chive (Limited Edition)
- Max
- Salt and Vinegar (discontinued upon introduction of Nobbys Salt & Vinegar)
- Cheddar and Onion
- Chargrilled Steak
- Paprika
- Salt 'n' Shake
- Walkers Sensations
- Caramelised Onion & Sweet Balsamic Vinegar
- Gently Infused Lime (fruit) & Thailand Spices
- Lamb (food) with Morocco Spices
- Oven Roasted Chicken with Lemon & Thyme
- Sea salt
- Sea Salt & Cracked Grey Pepper
- Thai Sweet Chili
- Vintage Cheddar & Red Onion Chutney
These flavours replaced the original Sensations flavours in the Spring of 2006. The original flavours were:
- Chargrilled Steak & Peppercorn Sauce
- Four Cheddar and Red Onion
- Oven Roasted Chicken & Thyme
- Roast Lamb & Creamy mustard (condiment) Sauce
- Roasted Onion & Balsamic Vinegar
- Sea Salt and Cracked Grey Pepper
- Slow Roasted Pork & Mint
- Thai Sweet Chilli pepper
- Sensations Oriental Crackers
- Sensations Poppadom Bites
- Squares
- Salt and Vinegar
- Ready Salted
- Cheddar and Onion
Pack sizes
4 common pack sizes.
- 34.5g standard bags
- 25g "multipack" bags
- 50g (formerly 55g) "Big Eat" bags, produced primarily for the pub trade
- Cinema size bag sold in some cinemas, around 70g
The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Big Eat bag after passing it around their friends as would be found in a standard 34.5g pack.
Other types of snack food
- Chipsticks
- Ready Salted
- Salt and Vinegar
- Doritos
- Cool Original
- Tangy Cheddar
- Chilli Heatwave
- Dippas Lightly Salted
- Dippas Hint Of Lime
- French Fries
- Cheddar and Onion
- Salt and Vinegar
- Ready Salted
- Fish and Chips
- Frazzles
- Squares
- Ready Salted
- Cheddar and Onion
- Salt and Vinegar
- Quavers
- Cheddar 20g
- Prawn Cocktail (multipack only)
- Flamin' Hot (multipack only)
- Monster Munch
- Cheddar 22g
- Steak (multipack only)
- Flamin' Hot BIG EAT 40g
- Wotsits
- Roast Yeast 19g
- Salt and Vinegar (multipack only)
- Prawn Cocktail (multipack only)
- Snaps
References
External links